Total belief in your idea and a solid plan on how you will make it happen.
When I started my business, almost everyone suggested caution. Very few people around me were supportive of me going into business and out of employment. In my experience, this is even harder as a female, where people expect you to be more cautious and your ambition is not taken as seriously. However, at every point, I knew that my business could be successful. Not only did I know there was space in the market for me, I knew exactly how I would structure the business to grow. I also knew that I was prepared to sacrifice many things in my life, cash, spare time, sleep, to make it work. If you have that total belief, you need to go for it. Being a business owner, opens up doors you wouldn’t even know existed and it is always worth the satisfaction of having done it.
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